Five databases of social & behavior change studies
Research consistently shows evidence-based social and behavior change (SBC) programs can increase knowledge, shift attitudes and norms and produce changes in a wide variety of behaviors. SBC has proven effective in several health areas, such as increasing the uptake of family planning methods, condom use for HIV prevention, and care-seeking for malaria.
Between 2017 and 2019, a series of comprehensive literature reviews were conducted to consolidate evidence that shows the positive impact of SBC interventions on behavioral outcomes related to family planning, HIV, malaria, reproductive empowerment, and the reproductive health of urban youth in low- and middle-income countries.
The result is five health area-specific databases that support evidence-based SBC. The databases are searchable by keyword, country, study design, intervention and behavior. The databases extract intervention details, research methodologies and results to facilitate searching. For each of the five health areas, a “Featured Evidence” section highlights a list of key articles demonstrating impact.
These databases, as well as accompanying reports, briefs, factsheets, and infographics provide program planners, implementers and policy-makers with the evidence they need to make the case for the value of SBC and to strengthen the impact of their SBC efforts. They can also support program designers to understand what SBC approaches have worked and consider how programs might be adapted to their context. These databases and some additional content found on this website were originally developed by the Health Communication Capacity Collaborative (HC3), a five-year, global project funded by USAID from 2012 to 2017 that strengthened developing country capacity to implement state-of-the-art social and behavior change communication (SBCC) programs.
What is Social and Behavior Change?
Social and Behavior Change (SBC) is a discipline which uses deep understanding of human and societal behavior to design evidence-based interventions in order to increase the adoption of healthy behaviors by individuals, and influence the gender and social norms that underpin those behaviors. SBC uses a range of approaches including communication-based approaches (e.g., mass and social media, community-level programming, and interpersonal communication) and non-communication-based approaches informed by behavioral economics and human centered design to affect change.
All three of these databases present collections of SBC evidence relating to family planning and reproductive health outcomes. The Family Planning Database is a larger and more general collection, while the Reproductive Empowerment Database includes literature that address concepts of reproductive empowerment and the Urban Youth Database includes literature that address factors affecting adolescents and youth in urban areas.
This database of over 110 articles is a compendium of evidence that demonstrates the impact of SBC on HIV-related outcomes.
This database presents a collection of over 100 articles describing interventions or studies that address malaria challenges through SBC approaches, and is updated with new articles semi-annually.