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Behavior Change Impact

Evidence for Social and Behavior Change Impact in Family Planning HIV Malaria Reproductive Empowerment Urban Youth

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Five databases of social & behavior change studies

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Peer-reviewed articles to add to our databases

About this site

Research consistently shows evidence-based social and behavior change (SBC) programs can increase knowledge, shift attitudes and norms and produce changes in a wide variety of behaviors. SBC has proven effective in several health areas, such as increasing the uptake of family planning methods, condom use for HIV prevention, and care-seeking for malaria.

Between 2017 and 2019, a series of comprehensive literature reviews were conducted to consolidate evidence that shows the positive impact of SBC interventions on behavioral outcomes related to family planning, HIV, malaria, reproductive empowerment, and the reproductive health of urban youth in low- and middle-income countries.

The result is five health area-specific databases that support evidence-based SBC. The databases are searchable by keyword, country, study design, intervention and behavior. The databases extract intervention details, research methodologies and results to facilitate searching. For each of the five health areas, a “Featured Evidence” section highlights a list of key articles demonstrating impact.

These databases, as well as accompanying reports, briefs, factsheets, and infographics provide program planners, implementers and policy-makers with the evidence they need to make the case for the value of SBC and to strengthen the impact of their SBC efforts. They can also support program designers to understand what SBC approaches have worked and consider how programs might be adapted to their context. These databases and some additional content found on this website were originally developed by the Health Communication Capacity Collaborative (HC3), a five-year, global project funded by USAID from 2012 to 2017 that strengthened developing country capacity to implement state-of-the-art social and behavior change communication (SBCC) programs.

What is Social and Behavior Change?

Social and Behavior Change (SBC) is a discipline which uses deep understanding of human and societal behavior to design evidence-based interventions in order to increase the adoption of healthy behaviors by individuals, and influence the gender and social norms that underpin those behaviors. SBC uses a range of approaches including communication-based approaches (e.g., mass and social media, community-level programming, and interpersonal communication) and non-communication-based approaches informed by behavioral economics and human centered design to affect change.

FAMILY PLANNING / REPRODUCTIVE HEALTH

An adolescent mother holds her child

All three of these databases present collections of SBC evidence relating to family planning and reproductive health outcomes. The Family Planning Database is a larger and more general collection, while the Reproductive Empowerment Database includes literature that address concepts of reproductive empowerment and the Urban Youth Database includes literature that address factors affecting adolescents and youth in urban areas.

Additional Family Planning Resources

The Lasting Power of Social Change

Shared Agenda: Social Change

Demographics and Demand

Shared Agenda: West Africa

Focusing on the Future, Now

Shared Agenda: Youth

HIV

Girl holding a sign that reads HIV FREE GENERATION

This database of over 110 articles is a compendium of evidence that demonstrates the impact of SBC on HIV-related outcomes.

MALARIA

Boy under bed net

This database presents a collection of over 100 articles describing interventions or studies that address malaria challenges through SBC approaches, and is updated with new articles semi-annually.

Website photos: © Courtesy of Photoshare | © 2016 Sushil Kanta Dasgupta | © 2016 Nandi Bwanali/ONE COMMUNITY | © 2018 Samy Rakotoniaina/MSH | © 2012 Arturo Sanabria | © 2016 Arvind Jodha/UNFPA. All rights reserved.

This website is made possible by the support of the American people through the United States Agency for International Development (USAID). Breakthrough ACTION is supported by USAID’s Office of Population and Reproductive Health, Bureau for Global Health, under Cooperative Agreement: #AID-OAA-A-17-00017. Breakthrough ACTION is based at the Johns Hopkins Bloomberg School of Public Health’s Center for Communication Programs. The contents of this website are the sole responsibility of Breakthrough ACTION. The information provided on this website is not official U.S. Government information and does not necessarily represent the views or positions of USAID, the United States Government, or Johns Hopkins University.